Focused on Kroger.
Dedicated to your brands.
Analytical/category insights management & marketing
Our philosophy of Shopper Marketing is rooted in the passion to deeply understand your brand’s specific benefits and consumer targets. Our in-house Analytics/Category Insights and Marketing departments offer our clients exclusive access to Customer Specific Marketing’s expertise with vertical alignment at Kroger. The marketing team leans on these learnings to assemble the right solutions to drive sales while aligning with your budget and brand goals.
Analytics & Category Management Insights can provide your brand with the following:
Ad tracking software
Space management and post promotion analysis
Analysis of Market6 Data
Project work and analysis of 84.51° Data
Out-of-stock prevention projections
Consumer insights and behavior
Recommendations based on analysis in rest of market data through IRI
Marketing brings to you:
Assistance in narrowing down programs to achieve your brand goals
Cost estimates across key marketing providers
A one-stop resource for overviews on marketing options
Partnership in developing yearly marketing plans to share with Category Management
Tracking and analysis of vehicle performance, where available
Established relationships and experience with 84.51° BCCs, 84.51° Kroger Precision Marketing (targeted digital solutions), Kroger You-Tech digital coupons & ClickList coupons, News America in-store vehicles, Live Naturally/Optimum Wellness, and beyond