National Coverage That Drives Results

OSMG offers a variety of services including access to real-time data, in-depth analysis and insights, and innovative co-marketing solutions. 

Analytical/category insights management & marketing

• Nielsen IQ Discover syndicated data provides sales information on all reporting retailers in the country and all categories in stores.

• OSMG uses Circana (IRI) to help with sales analysis of accounts that do not report to Nielsen. By doing so, we don’t lose visibility to key accounts.

• Demographic profiling through Nielsen IQ Discover Panel provides insight to know who your target market is and how to better reach them.

While having access to an abundance of data is important, we realize that interpreting that data is what lays the foundation for critical business decisions. We offer a variety of insights to assist you in making smart choices.

• Category insights and customer activity

• Business reviews and opportunity assessments

• New item launch presentations

• Post-promotional analysis

• Proprietary custom syndicated reports

• Space management

  • POG and mapping software

  • Share of shelf analysis

  • Assortment analysis

  • Plan-o-gram personnel headquartered within many of our retailers